Integrated Systems Europe (ISE) is set to unveil a ground-breaking Welcome Screen at the South Access of Fira de Barcelona’s Gran Via venue during its historic 20th edition, scheduled for 30 January – 2 February 2024. The 193m2 invisible LED display will become a permanent fixture for the venue, making its debut at ISE 2024, the first event to showcase its installation. Due to its impressive size and strategic location, the display promises to captivate attendees while also allowing the interior of the building to be visible through the content, creating a seamless amalgamation of technology and architecture. Mike Blackman, Managing Director of Integrated Systems Events, expressed his excitement, stating: "As the world’s attention turns to Barcelona for ISE 2024, we are thrilled to showcase the very best of pro AV and digital signage with a stunning new entrance to welcome attendees from all over the world to our 20th-anniversary edition.” Marc Serra, Venue Services & Infrast